About Feefee

Feel free to enter Feefee’s world

Found in Singapore in 2023, leverage“Science of feel” to provide multi-functional clothes and accessories across different scenarios. Focusing on sun appearel and extended wears.

We believe the key is about feeling ourself, And this feelings could be varied, to feel the sweat after pulati, the breeze simply riding the bike, to feel the hate, love, conflict, anxiety... Feeling is vital to everyone.

And after feel yourself, the next is to free yourself to liberate from cliiche, rules or whatever limit us. Not only in body but also in soul.

Design

· Fabric & technology
The combination of novel fabrics and technology provides unparalleled functional performance.
· ColoR & stylish
Following the trend, confidently expressing and applying colors and elements.
· innovative dEsign
Creative and innovative design, craftsmanship, and styling.
· humanbody sciencE
Continuously improving the shape and fabric based on the human wearing experience.
Fabric Choice
Criteria
Definition.
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Performance
Evaluate the improvement of product performance for the owner; For example, sun protection, coolness, sweating, quick drying, ultra light, etc.
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Best Hand
Comfort brought by touch and upper body.
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Creativity

Special craftsmanship creates a sense of fashion and design.

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Technological innovation
The adoption of innovative processes, yarns, and fabrics.
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Best Multi-Function

Multiple functional points to please consumers.

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Criteria
Definition.
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Design
Evaluate the overall appearance, cutting, craftsmanship, material selection, stitching, and accessory selection of the product.
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Quality & Performance
Product performance, test results (stability, resistance, color fastness, water washing)
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Sustainability
Evaluate raw material selection, stability, environmental protection, water and energy consumption, dyeing and finishing.
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Value
Additional value, functionality, practicality, aesthetics, and comfort for end consumers.
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